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June 17, 2019

It would be hard to deny that for the majority of us (humans,) life is becoming increasingly digital. We tend to value our phones and computers over everything else; the failure of the former can trigger a crisis that overshadows any other concern for our physical possessions and needs. We live a second life closely […]

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June 9, 2019

As it turned out, video didn't quite kill the radio star. While it is true that analog radio more or less died two decades ago, it has since reincarnated in podcasts and other forms of streaming media. So what did video kill? Nothing, so far. What, then, remains on the medium's kill list? To find […]

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June 5, 2019

This "story" (I'm using the term rather loosely here) tells of eight boxes you need to check on your way to producing a successful video for a brand, an event or an idea. The article is slightly self-serving, neither especially entertaining nor well written, and is mostly re-hashing commonly accepted media production standards in the […]

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May 30, 2019

When putting together a video -- branded or not -- you should either keep it short, or keep it shut.

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May 25, 2019

The real cost of something -- anything -- is how much time and resources it costs you, or your organization, to build or execute that same thing. Let us ignore, for the sake of this discussion, that cost does not correlate to value; there are obviously lots of vectors to factor in when evaluating something, […]

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May 23, 2019

With a foot in the doorway of 2020, marketing on the web is a matter of utter survival for your products, your business or even yourself. Yet marketing can be a daunting process. If you're if not careful and you can't afford patience, then the process will quickly exhaust your resources, your time and your […]

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May 18, 2019

What do normal people -- the regular folks who don't read your blog, but should -- do? They wait for the movie version of your blog to come out on YouTube, HBO or Netflix.

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May 15, 2019

The Mobile 20's -- an era which ironically will create an even lesser degree of required physical mobility from most people -- will be forever known as the decade of speed. Or will they?

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May 9, 2019

In a world saturated with marketing conspiracies and advertising schemes, here's a few facts we all need to cope with while we live our life online: At best, looks are deceiving; most often they are plain lies. Fakes and click-baits are everywhere. Reality and truth are more elusive than ever. No one is to be […]

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May 4, 2019

LinkedIn came to video rather late in the game, back in the last days of 2017. The platform has now caught up with the rest of the online world and allows members to spread words and images through their native video format.

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May 1, 2019

You may ask yourself: what am I supposed to do to get through to those users? Is there a plan, a trick that I am missing? Am I wasting all that energy on media that’s not doing anything for anyone?

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April 26, 2019

Many of the so-called "mistakes" that organizations are committing in their video marketing strategy are variants of  the traps that pretty much every other marketer has fallen into at one time or another in their career. Here's a list...

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