shot up!

Here at Videocide, we're setting out to explore a variety of markets. We are currently looking at our options and screening videographers in the hopes of expanding into the national real estate market. There's nothing revolutionary or even special about the niche itself -- and I am sure that there's a lot of competition in […]

Viral trends, just like the biological viruses they are named after, are forgotten and vanish as quickly as they appeared.  So just in case you didn't pay attention to social media trends back in late July: an interesting visual illusion made its viral round on social media. The attraction point was a purportedly monochromatic image, […]

There is likely no correlation whatsoever between measured viewership and the impact of the videos on your business -- or on anything and anybody else for that matter.

Batteries are the necessary Schrodinger's cat that keeps devices alive and dead at the same time. 

Your story should lead to your brand. Not the other way around. 

Whether the TikTok network will continue to grow is hard to tell. Yet its mere existence, not to mention its meteoric rise in popularity, proves once again that video is the way to go.

Rule no. 1: Assume that 80% of your audience is deaf. 

In the contract that ties him or her to write for a video, the scriptwriter is tasked with putting down the words that will ultimately drive the visuals. It's hard...

We want them so big, and so bad, that we are willing to blatantly disregard the actual needs, the real cost, and the consequences. Too much ain't enough. 

My smart neighbor used to take great care of his lawn. I, for one, only bothered with minimal maintenance. For years, even during the summer's dryest heat waves, his grass held through perfectly, with a bristled bright green, whilst mine turned spotty, threatening yellow. Thanks to generous applications of Roundup and other over-engineered chemicals, his […]

You probably think that grabbing clips of such a common and boring human activity should be a simple matter of pointing your camera at the subjects.

Is it because marketing is a necessary evil, or is it simply because it is never evil until you make it the purpose it serves?