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May 18, 2019

What do normal people -- the regular folks who don't read your blog, but should -- do? They wait for the movie version of your blog to come out on YouTube, HBO or Netflix.

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May 15, 2019

The Mobile 20's -- an era which ironically will create an even lesser degree of required physical mobility from most people -- will be forever known as the decade of speed. Or will it?

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May 9, 2019

In a world saturated with marketing conspiracies and advertising schemes, here's a few facts we all need to cope with while we live our life online: At best, looks are deceiving; most often they are plain lies. Fakes and click-baits are everywhere. Reality and truth are more elusive than ever. No one is to be […]

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May 4, 2019

LinkedIn came to video rather late in the game, back in the last days of 2017. The platform has now caught up with the rest of the online world and allows members to spread words and images through their native video format.

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May 1, 2019

You may ask yourself: what am I supposed to do to get through to those users? Is there a plan, a trick that I am missing? Am I wasting all that energy on media that’s not doing anything for anyone?

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April 26, 2019

Many of the so-called "mistakes" that organizations are committing in their video marketing strategy are variants of  the traps that pretty much every other marketer has fallen into at one time or another in their career. Here's a list...

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April 23, 2019

Earth Day has come and gone, and despite all the technological advancements of the last couple of decades, the future looks rather grim. Are we doomed? Reality is... complicated.

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April 19, 2019

What should be in your bag (of tricks) for your marketing videos this year? Is there any trending video technology which you have not tried before? How much are you willing to invest in re-purposing existing material (video or otherwise) to bend it along the latest curves of your audience’s taste buds? Believe it or […]

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April 17, 2019

Headliner, a SaaS provider that delivers video marketing products for podcast producers and authors, just published the results of an internal study comparing the relative efficiency of videos vs. images -- in that case, on Facebook ads. The study apparently confirms what everyone and their dog already knew: videos are better at communicating and engaging […]

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April 12, 2019

Time is running out and we're all in a hurry to do more, faster: buying, banking, booking, chatting, reading, and of course viewing videos. Mobile apps are focused on executing a small set of tasks, and do so quickly and efficiently. It's not surprise then that smartphone users spend 90% of their connected time in […]

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April 9, 2019

A few days ago, SocialMediaExaminer published an lengthy article on the subject of funnels in video advertising. The content of the article is supposedly based on material collected during an interview with Travis Chambers, the owner of an agency that specializes in producing what they call scalable social video ads.  However, since the article quotes […]

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April 3, 2019

The video provider WeVideo just announced that it now fully supports vertical video. WeVideo is neither the first, nor the last, company to do so. The usage of vertical video is a trend that is not showing signs of slowing down soon. A recent study conducted by Ericsson — the carrier responsible for nearly 40% […]

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