With a foot in the doorway of 2020, marketing on the web is a matter of utter survival for your products, your business or even yourself. Yet marketing can be a daunting process. If you're if not careful and you can't afford patience, then the process will quickly exhaust your resources, your time and your money.
I bet you already knew that. But it's also possible that you have already tried every possible variation of blogging, advertising, speaking, podcasting and streaming under the sun. All this with no tangible result. Indeed, many SMBs already ran out of marketing ideas and schemes.
So if you think you've exhausted every other way to get noticed, then I've got news for you:
Let there be Sound.
Let there be Video!
Ah, but you're not a rock band (are you?). You don't know which stage to show up on; which cards you should play; what you should look or sound like; what message you should convey.
These are all legitimate, and difficult, questions. Starting with the stage problem. In that case, you need to go with the obvious: pick the stage that is both the most popular and the easiest. The arena that has the biggest audience already. The stage that has the least barriers to entry. Remember: your path to better recognition needs to go through those places where you are most likely to be seen and heard by as many people as possible. You can always change venues later. If you are just starting out with web video marketing, pick YouTube.
There are hundreds of good tutorials to learn how to get acquainted with, and how to carve a niche on the YouTube platform. Here's one: this recent article on the BuzzSumo website summarizes the main concepts and even suggests a few twists to the commonly accepted YouTube marketing strategy. Here's a summary:
Here's a couple of additional advice, this time from us: