By 2022, online videos will account for more than 82% of the total Internet traffic. This is a remarkable number; a statistic that confirms that video is the future of online marketing. We live in a fast-paced world where people want to be entertained. Moreover, 72% of consumers will learn about a product or service through video. Most consumers want to see more video content from brands. People want to share and learn more than ever before. This is only possible with video.
If you are thinking of adding content to your next digital or social media marketing campaign for your Business-to-consumer organization, then you should at least consider adding video content. In this article, I will show you 10 amazing content marketing tips you should try if you want to drive more consumer traffic and to increase leads.
Here’s what you’ll find in this article:
Sharing Your Brand Story Customers ask questions like “Who are you and why do I wish to do business with you?”
81% of people research online before carrying out a big purchase. Is it too small to know that people who have found your business have a solution to their trouble?
It’s time to tell your story to the world and introduce yourself to who you are and what you do. Sprout Social found that 64% of consumers and brands want to connect. When consumers seem to be associated with expensive brands, more than half (57%) of consumers increase their spend with that brand and 76% of them buy from them rather than a competitor.
If you don’t share and connect with your customers, they will find someone else to do it.
Did you know that 83% of consumers don’t trust ads because they trust customer reviews?
Customer reviews can help boost your online presence and sales. 72% of users do not take action until they read reviews.
Take a page from NYX Cosmetics; They post beauty influencers (they partner and customers who create great content) on social media profiles for customers to see.
When you create product videos, don’t show, don’t show. It helps if you take this from a lifestyle perspective. By connecting it well with shoppers, they can see that your product is aligned to their lifestyle or needs. For example, GoPro has an enormous library of product videos on all their online platforms. Each product video is recent and shows how this product can help improve their lives.
When you create branded how-to or DIY videos with your products, you provide customers with the information they need to use your products and build trust before and after product purchases. Knowing that step-by-step instructions are available 24/7 without relying on customer service allows customers to understand and purchase with confidence.
Video content allows you to stay on top of the sound and get attention. 64% of consumers buy branded videos on social platforms after viewing.
If you will create videos for the seasonal or holiday season, the most effective platform for Facebook brands is the “Holiday Marketing Effort.” Facebook video engagement statistics showed that video posts scored 6.01% higher than other categories such as photo posts (4.81%), link posts (3.36%) and status posts (2.21%).
Thinking about working with an influencer, but not sure how to get started?
A person opens a package on a product and makes an unboxing video while reviewing and using the product.
Customers watch unboxing videos to find reliable information about the products they want to buy. It all starts with creating a PR box or package of your best products, selecting influencers, or seeking an honest review. Such videos go beyond customer reviews because your followers see the influencers and appreciate their use and endorse your products.
Take a page from Forever 21. Each season they collaborate with other fashion brands and designs. With each collaboration, they release content and videos to let users know about their new exciting content.