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The Bummer of Business

March 31, 2019
Making videos for a living

So you want to make videos? I can’t blame you. As a medium of communication, video was born to be captivating, disruptive, challenging, instructive, and most of all, fun. Video was born to inject life into the media it encapsulate. So shouldn’t making videos be just as fun?

Yes it should. And for the most part, it is. Fun. Exhilarating. Challenging. In the immortal words of Dr. Victor Frankenstein, when you’re making a video you live for that moment when you can finally scream at the top of your lungs:

It’s alive!

Yet making videos is also a business. Bummer that it is, for too often the requirements inherent to the business processes will suck the fun -- and the life -- out of your creativity. Once the challenges of delivering overcome those of creating, the pleasure otherwise associated with the activity quickly dissolve and fun takes a back-seat. That is why unless you’re in the business of making videos, you shouldn’t start a video business. Indeed, while a necessity, business is a bummer.

As photographer Pye Jirsa puts it, even if you’re a photographer -- one who sincerely enjoys making the perfect shots -- you shouldn’t start a photography business. In context: even if you truly enjoy scripting, shooting, editing and mastering videos, you probably want to avoid making it a business. Unless, of course, you know what you’re really doing: business.

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We have fun making videos; we make fun videos; we make making videos fun. It’s our business. Ask us how.

 

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