Provides information to help manage a resource, such as when and how it was created, file type and other technical information, and who can access it.
Metadata is particularly useful in video, where information about its contents (such as transcripts of conversations and text descriptions of its scenes) is not directly understandable by a computer, but where an efficient search of the content is desirable. This is particularly useful in video applications such as Automatic Number Plate Recognition and Vehicle Recognition Identification software, wherein license plate data is saved and used to create reports and alerts. There are two sources in which video metadata is derived: (1) operational gathered metadata, that is information about the content produced, such as the type of equipment, software, date, and location; (2) human-authored metadata, to improve search engine visibility, discoverability, audience engagement, and providing advertising opportunities to video publishers. In today's society, most professional video editing software has access to metadata. Avid's MetaSync and Adobe's Bridge are two prime examples of this.