Electronic press kit

A press kit for the digital age.

An electronic press kit is a press kit for the digital age. An EPK is a way to create a website or e-mail that can be instantly sent to media outlets, press releases, bloggers, and other online journalists. It's a way to build a business reputation and establish its online identity.

The press kit for the film Sneakers was accompanied by a floppy disk containing a custom program explaining the movie and was one of the first electronic press kits by a film studio. The first known EPK, as we know it today, premiered live on the web on January 8, 1995, and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, setlist, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.

Distribution formats

Many companies make their electronic press kits available via the corporate website, where kits are offered in PDF format. An electronic press kit can be provided in any of the following formats:

  • CD
  • DVD
  • Video or audio cassette
  • The Internet (e.g. E-mail, WWW, newsgroups, etc.)
  • USB flash drive

Contents

The contents of an EPK media kit are similar to other types of media kit but are likely to include a range of audio-visual material. Decisions about what to include in the EPK media kit will depend on the industry and target audience. As a general guide, an EPK in the music industry might contain the following:

  • Biography
  • Music clips (audio files, CD or DVD)
  • High-resolution press photos
  • Forthcoming tour dates
  • Promotional videos
  • Offline website or website links, especially links to relevant social media and music websites
  • Media reviews and interviews
  • "RIYL" or "recommended if you like" list (list of artists in similar styles or genres)
  • Contact information
  • High resolution, color photos or images of key executives, the company logo, products, etc.
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Electronic press kit
acronymn
  • EPK
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Adapted from content published on wikipedia.org
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Last modified on April 18, 2021, 12:56 pm
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