Multimedia Broadcast Multicast Services (MBMS) is a point-to-multipoint interface specification for existing and upcoming 3GPP cellular networks, which is designed to provide efficient delivery of broadcast and multicast services, both within a cell as well as within the core network. For broadcast transmission across multiple cells, it defines transmission via single-frequency network configurations. The specification is referred to as Evolved Multimedia Broadcast Multicast Services (eMBMS) when transmissions are delivered through an LTE (Long Term Evolution) network. eMBMS is also known as LTE Broadcast.
Target applications include mobile TV and radio broadcasting, live streaming video services, as well as file delivery and emergency alerts.
Questions remain whether the technology is an optimization tool for the operator or if an operator can generate new revenues with it. Several studies have been published on the domain identifying both cost savings and new revenues.