The actual filming and creation of the raw elements as required by the script.

Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (moving images/videography) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).

Currently, the majority of video content is captured through electronic media like an SD card for consumer-grade cameras, or on solid-state storage and flash storage for professional-grade cameras. Video content that is distributed digitally often appears in common formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx).

Types of videos

There are many different types of video production. The most common include film and TV production, television commercials, web commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. The term "Video Production" is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind. A person filming a concert, or their child's band recital with a smartphone or video camera for the sole purpose of capturing the memory would fall under the category of "home video" not video production.

Production scale

Production scale is determined by crew size and not the location of the production, or the type of content captured. Crew size in most cases will determine the quality of a project and is not a limitation of what kind of content can be captured. There are feature films that have been captured by a crew of just 2 people, and corporate videos that leverage teams of 10 or more.

Some examples of production scale include:

  • A solo camera operator with a professional video camera in a single-camera setup (aka a "one-man-band").
  • A small crew of 2 people, one for operating the camera and one for capturing audio.
  • A multiple-camera setup shoots with multiple camera operators and a small crew with support staff.
  • Larger scale production with a crew of 5 or more people and a trailer or production truck
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