Technicolor is a series of color motion picture processes, the first version dating to 1916, and followed by improved versions over several decades.
It was the second major color process, after Britain's Kinemacolor, (used between 1908-1914) and the most widely used color process in Hollywood from 1922 to 1952. Technicolor became known and celebrated for its highly saturated color and was initially most commonly used for filming musicals such as The Wizard of Oz (1939) and Down Argentine Way (1940), costume pictures such as The Adventures of Robin Hood (1938) and Gone with the Wind (1939), and animated films such as Snow White and the Seven Dwarfs (1937), Gulliver's Travels (1939), and Fantasia (1940). As the technology matured it was also used for less spectacular dramas and comedies. Occasionally, even a film noir—such as Leave Her to Heaven (1945) or Niagara (1953)—was filmed in Technicolor.
"Technicolor" is the trademark for a series of color motion picture processes pioneered by Technicolor Motion Picture Corporation (a subsidiary of Technicolor, Inc.), now a division of the French company Technicolor SA.
The "Tech" in the company's name was inspired by the Massachusetts Institute of Technology, where Herbert Kalmus and Daniel Frost Comstock received their undergraduate degrees in 1904 and were later instructors.