The Journal
I like what I know, but I don't know what I like
I'm willing to bet that you're not being paid to do what you like.

How do you know what's best for your audience? How can you anticipate what it is that people will like before you put it together... in a video or any other form?

I don’t try to guess what a million people will like. It’s hard enough to know what I like.

The great John Huston said the above. So let me guess: very few people care about what you do or don't like. I don't know you personally, but I'm willing to bet that you're not being paid to do what you like. That's considered normal, and society expects that you wouldn't or shouldn't be paid, or at least paid as much, otherwise. The job offers that come with such an open-ended description are few and far between. Truth be told, those jobs rarely pay well if they do. Conversely, you are probably paid to be liked or (at least) to produce what other people like.

So in order to survive, you make compromises. You convince yourself that you like what you do, just so you can go on convincing others to like you, and to love what you do. But do you?

Last modified on August 19, 2020, 9:45 pm
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