The narrative clip is a small wearable lifelogging camera. Its development began in 2012 by the Swedish company Memoto after successful crowdfunding via Kickstarter. It can automatically take a picture every 30 seconds whilst being worn throughout the day, a practice known as "life-logging". At the end of the day, the clip uploads the photos and videos it made into the vendor's cloud service, where they are processed and organized into collections called Moments, available to the user through a web client or mobile apps. The Moments or individual photos and videos can be shared through other apps or through the company's own social network.