PowerVR is a division of Imagination Technologies (formerly VideoLogic) that develops hardware and software for 2D and 3D rendering, and for video encoding, decoding, associated image processing, and DirectX, OpenGL ES, OpenVG, and OpenCL acceleration. PowerVR also develops AI accelerators called Neural Network Accelerator (NNA).
The PowerVR product line was originally introduced to compete in the desktop PC market for 3D hardware accelerators with a product with a better price-performance ratio than existing products like those from 3dfx Interactive. Rapid changes in that market, notably with the introduction of OpenGL and Direct3D, led to rapid consolidation. PowerVR introduced new versions with low-power electronics that were aimed at the laptop computer market. Over time, this developed into a series of designs that could be incorporated into system-on-a-chip architectures suitable for handheld device use.
PowerVR accelerators are not manufactured by PowerVR, but instead, their integrated circuit designs and patents are licensed to other companies, such as Texas Instruments, Intel, NEC, BlackBerry, Renesas, Samsung, STMicroelectronics, Freescale, Apple, NXP Semiconductors (formerly Philips Semiconductors), and many others.