He is the son of veteran TV and film actor, producer, and comedian Irfan Khoosat, while his sister Kanwal Khoosat is also a director, screenwriter, and actress.
Early life and career
Academically, he graduated from Government College University (Lahore) and earned a master's degree in Psychology and a gold medal. He also was a member of the Debating Society of GCU.
He rose to prominence during the late 1990s when he created the sitcom Shashlik which ran for over three years on PTV, while his first television drama as a director was Piya Naam Ka Diya in 2007, in which he acted opposite filmstar Saima Noor and Erum Akhtar. Sarmad then served as executive director for a soap serial named Mujhe Apna Naam-o-Nishan Milay, directed by his sister Kanwal Khoosat. Khoosat's TV drama, Kalmoohi that he wrote and directed, began airing on PTV in early 2010, also got good reviews. In 2011, he gained significant prominence and acclaim with the TV drama Pani Jaisa Piyar that aired on Hum TV. It won him the best director award for it on LUX Style Awards. He directed Jal Pari, which was aired on Geo TV. He went on to direct Humsafar for Hum TV, which became an overnight success. His serial Shehr-e-Zaat was especially popular with women.
He conducted a workshop at the Lahore University of Management Sciences's annual amateur film festival in June 2011.
Khoosat directed episodes for Faseele Jaan Se Aagay and Ashk. He also directed the remake of the original Pakistani film, Aina, as a telefilm. In 2015, he completed shooting Mein Manto.
In October 2018, he delivered a 24-hour-long live act, No Time To Sleep, enacting the last 24 hours of a death row prisoner's life, a performance which earned him critical appreciation.