sorenson media was an American software company specializing in video encoding technology. Established in December 1995 as Sorenson Vision, the company developed technology that was licensed and ultimately acquired from Utah State University. The company first announced its codec (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997.
One of the company's best-known products is the Sorenson video codec licensed to Apple Inc. for their quicktime 3.0 software. Since its release, sorenson media’s video encoding technology was used in Apple's trailer web site and video clips for film studios such as Disney, Lucasfilm, MGM, and Paramount, as well as Apple's iTunes music videos, before the switch to the industry-standard h.264 format.
The company was led by its chairman and founder James Lee Sorenson; its final president and CEO were Patrick Nola. The company filed for Chapter 11 bankruptcy in October 2018 and was acquired at auction by Nielsen in February 2019 for $11.25 million.