Tru2way is a brand name for interactive digital cable services delivered over the cable video network, for example, interactive program guides, interactive ads, games, chat, web browsing, and t-commerce. The brand also appears as “<tru2way>” and is used to market cable services, applications, and devices that support the tru2way cable architecture. Tru2way is the successor, consumer-focused, name for a technology known as opencable. Major cable operators committed to deploying support for the tru2way platform in service areas covering more than 90 million U.S. homes by the end of 2008.
In 2010, the FCC issued a notice of inquiry for a successor system to both tru2way and cablecard, called allvid, and has stated "We are not convinced that the tru2way solution will assure the development of a commercial retail market as directed by Congress."