Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialized in electronics, major appliances, and information technology. Vestel's headquarters and production plant are located in Manisa, while the company's parent conglomerate is the Istanbul based Zorlu Holding.
Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular TV sets. As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market. Vestel also has a subsidiary brand Vestfrost, used for white goods, and Luxor, used for televisions, sold in the Nordic countries. In 2014, Vestel entered the smartphone market.
Most TVs produced by Vestel are sold under licensed brand names such as Toshiba, Hitachi, JVC, and many own-brand labels.