And even when skipping is not an option, the average consumer attention span is estimated to be just eight seconds long. You have always known you only have a split-second to actually capture eyeballs, whether it on a website banner, a TV spot, a social media video, or a You Tube ad. To help you get inspired, we have gathered six short and sweet examples of brand storytelling made by the Vimeo community that prove brevity is the soul of wit (and, you know, great videos).
