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July 21, 2019
Sony A7R IV Thoughts

I have been digesting the new Sony A7r IV over the past few days and watching all the first look reviews from the folks that actually got their hands on the camera so far, and I have a few thoughts on the matter that I think some of you might be interested in. New Sony A7R IV Summary: The new Sony A7r IV is the latest evolution of the full frame mirrorless e-mount cameras and I wrote a detailed article on that here >> Basically in a nutshell, Sony refined the camera body design some an...

July 21, 2019
Online viewer privacy is regulated by an act originally designed to protect video rentals

The 1988 Video Privacy Protection Act (VPPA) was meant to prevent video rental businesses from sharing their rental records and clients' information; if companies were caught violating the VPPA, they risked a fine. ShutterstockIn 1988, after United States Supreme Court nominee Robert Borks videotape rental history was leaked to the press, Congress realised the threat that new technologies through the clandestine buying and selling of personal data had to the well-being of all citizens. They acted to ...

July 21, 2019
Event Video Marketing is Expensive: Myths Busted

Event video marketing could be expensive. But if you take calculated and well-planned steps,you can create and publish high-quality videos for your event in a low budget. There is no harm to employing a full-fledged production team and shell out a lot of money for seamless output. Butin todays date,marketers have enough options and hacks to considerablyreduce the amount of ... Read More The post Event Video Marketing is Expensive: Myths Busted appeared first on Typito.

July 20, 2019
Planning for Video Marketing Productions Large and Small

In this article, were going to talk about all the little videos you should be producing throughout the year, and share some suggestions for getting the job done. Lets face it, sometimes big projects are easier to pull off than smaller projects. If you had a $10,000 budget to shoot a product video, youd have enough resources to develop the right strategy, find the right vendor, and get the job done. A budget of that size would allow you to maintain the continued attention of internal stakeho...

July 20, 2019
7 Benefits of Clickworthy Video Thumbnails in Video Marketing

Reading Time: 8 minutesYou may appreciate it, or you may frown at it but the good ol video thumbnail is the first thing that viewers will see on your video. And video thumbnails give either a good or a bad first impression. One might disbelieve, but thumbnails can actually make a huge difference to a video by hiking the views or narrowing it down. Because thumbnails are an excellent way to make people click and watch. The more they are visually striking, the higher is the chance of the video getting clic...

July 19, 2019
Video Marketing Crash Course
July 19, 2019
How to Develop a Visual Content Strategy for Instagram

Its no secret that Instagram is one of the most popular social networks around, at over 1 billion users. Whats more, Instagram is perfect for marketing and businesses because Instagram users have a much closer relationship with business profiles than on many other popular social networks; in fact, over 80% of Instagram users follow at least one business on the platform. So if you want to be successful at social media marketing, Instagram is definitely one of the best ways to go. In this blog post, Im goin...

July 19, 2019
Vast majority of porn sites use Google Analytics and Facebook embeds that track you, even in incognito mode

If you only look at porn with your browser in incognito mode, your browser will not record your porn-viewing history; but the porn sites themselves overwhelmingly embed tracking scripts from Google and Facebook in every page: 93% of 22,484 porn sites analyzed in a New Media & Society paper had some kind of third-party tracker, with Google in the lead, but also including trackers from some of the worst privacy offenders in Silicon Valley, like Oracle. The data extracted by these trackers (brow...

July 19, 2019
Antitrust in the Digital Economy

Discussions of antitrust and the FAGA companies--that is, Facebook, Amazon, Google, and Apple--often sound like a person with a hammer who just wants to hit something. Here'sPeggy Noonan writing in the Wall Street Journal (June 6, 2019):But the mood in America is anti-big-tech. Everyone knows they're too powerful, too arrogant, loom too large in public life. ... Here's what they [Congress] should be thinking: Break them up. Break them in two, in three; regulate them. Declare them to be what they...

July 19, 2019
Lumix S1 review: The full-frame camera that does it all?

The Lumix S1 is one very talked about camera, and for good reason. Here's our in-depth look at it in the first of a two part review. Panasonic Lumix S1stills photographyfullframe

July 19, 2019
Be a Video Sales Superstar with These 3 Acting Secrets

Video is fast becoming a salespersons secret weapon in the battle for attention of todays busy buyers. Whether its recorded videos for prospecting or a webcam for a remote meeting, using video in sales can help you quickly establish a personal connection, stand out from the competition, and close more deals. (see below) So what in the world is holding you back from being a Video Sales Superstar? Research by Gong.io found that closed deals involved webcams being used 41% more often than lost deals. For man...

July 19, 2019
What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts

We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement it correctly. Video advertising can be tricky, especially since there are so many moving pieces and so many choices that you need to make with PPC campaigns. This can put some marketers off from engaging in video PPC advertising, but its often at their detriment. ...

July 19, 2019
Why Good Video Editing Software is Crucial to Your Video Marketing

Business Why Good Video Editing Software is Crucial to Your Video Marketing Video marketing has never been more important for businesses of all sizes. While text and images will always play a role in marketing, video is where its happening right now and you want to make sure you are getting in on the action. Just take a look at these stats: Video marketers enjoy 66% more leads per year 53% of consumers are demanding more video content 88% of marketers...

July 19, 2019
Why Your Video Marketing Strategy Is So Powerful

Guest blogger Helen Clark has provided us with a blog about video marketing strategy and why it can be so effective. There are more and more businesses that use videos to support their B2B and B2C marketing campaigns. This raises the question Why is video marketing so powerful? Before we answer it, let us define video marketing first. Video marketing utilizes video content to help businesses promote their brand, products, and services. Videos in marketing campaigns range from corporate training videos and...

July 19, 2019
The Role Of Video Content In Designing Employee Training Modules

Business The Role Of Video Content In Designing Employee Training Modules There was a time when employee training was all about lectures and numerical charts which often failed to invoke the interest of the personnel. Things have changed for the betterment in modern days and employee training has become an enjoyable audio-visual experience with a high degree of video content. It has been scientifically proved that employees tend to retain 75% more informati...

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