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May 17, 2019
YouTube is targeting direct-to-consumer brands with a 'DTC council'

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. In April, around 20 executives from DTC brands, including TechStyle (which owns Fabletics and Savage x Fenty among other brands) and Imperfect Produce, gathered at YouTubes offices for the companys first DTC council meeting. Nicky Rettke, director of YouTube performance advertising, led the meeting, in which YouTube sought to hear directly from brand founders and ...

May 17, 2019
Now you can watch epic fails and dog videos on so-called 'digital linear' TV

Jukin Media scours the web to populate its brands FailArmy, People Are Awesome and The Pet Collective with soon-to-be-viral user-generated content. Born on social platforms, Jukin Medias head of marketing and communications Mike Skogmo says to think of the company as this generations version of Americas Funniest Home Video. Now, Jukin Media is making a decisive move onto connected televisions (CTV). It has launched owned-and-operated apps for its brands, integrated directly into Samsung smart TVs, and pro...

May 17, 2019
5 Tips to Make Your Affiliate Website More Successful

Making money while you sleep with affiliate marketing is the ultimate dream. But its harder to master than it looks. You cant just plop an affiliate link on your website and expect success. So, how do you make more money online with affiliate marketing? Of course, one of the best tips for making more money with affiliate marketing is to believe in the products youre promoting. But if you do believe in the products youre promoting and youre still not making the sales youre hoping for, what can you do? Dont...

May 16, 2019
Amazon Fire TV Grows to 34 Million Active Users

Amazons Fire TV devices are now used by 34 million people on a monthly basis, the e-commerce giant announced Tuesday at the Pay TV Show. Thats a growth of about 4 million users from back in January, when the company announced its devices were being used by 30 million people a month. Meanwhile, streaming hardware rival Roku announced 29 million active users this month during its earnings report, up from 27 million in January. The updated numbers increase Amazons lead on Roku, which had dominated the streami...

May 16, 2019
YouTube Marketing Tips And Strategies For Musicians

The Internet has made it easier than ever for musicians to spread the word about their music. With so much competition, however, it can be hard to stand out from the crowd. The tips below, which are provided by Joan Selby, are designed to help musicians tweak their marketing techniques on YouTube so that they can increase their chances of success. Most musicians find music promotion difficult and discouraging. There are a lot of reasons why people balk at the idea of getting the word...

May 16, 2019
How UPTV Optimized Its YouTube Thumbnail Size to Power Audience Growth

Ball Street's UnitedPeoplesTV discovered an editorial white space in its Manchester United coverage, and optimized its YouTube thumbnail size on a video to cater to this. Here's what happened...

May 16, 2019
This is the most important part of how your camera reproduces colour

When you are next bemoaning a particular camera's colour performance, spare a thought for what's involved in getting that colour to the screen in the first place. It's complicated. Bayer sensorsaturationCIE diagramColour science

May 15, 2019
Video Content Marketing for Growing eCommerce Brands on Social Media
May 15, 2019
9 Recommendations for Looking Your Best in a Company Video

Youve worked at your company for years. You help make all the decisions, people look up to you, and youre about to star in a video on your companys website, social media channels or maybe even on TV. In order to most effectively convey your message, its important to look your best! Video is beginning to dominate the marketing world, and its an extremely powerful tool in todays digital landscape. Its no surprise that looking confident and appearing well-maintained is an essential part of making any video th...

May 15, 2019
How to Write YouTube Headlines That Get Read For Your Personal Brand

200degrees / Pixabay When building a personal brand video content is key to increased visibility online. To achieve this its not only important to create compelling media that attracts an audience but to also tailor topics for your target market. More than ever your audience is using YouTube as a search engine to find what they are looking for. With the right headlines for your visual content, a personal brand can tap into a much larger audience in their market. This will take just some minor adjustments ...

May 15, 2019
Video Marketing Tips: 50 Steps to Create Kick Ass Videos That Stand Out

Are you looking for ways to improve your video production skills? Want to craft a video marketing campaign that makes you stand out online? TechSmith share their tips for video success in this infographic. They break things down into the following sections: Preparation Audio Production Screencasting Check out the infographic for more detail. The post Video Marketing Tips: 50 Steps to Create Kick Ass Videos That Stand Out [Infographic] appeared first on Red Website Design Blog.

May 15, 2019
6 steps to video creation without overwhelm

Creating videos is one of the most sought after means of sharing information. While video is great for those with introverted thinkingContinue reading on Medium

May 15, 2019
The 3 Components & 4 Best Practices to Creating a Personalized Video Strategy

Quick LinksWhat does video personalization mean?What makes up the best video personalization?Individualized experienceClose personal relationshipsConsumer dataHow to create a personalized video strategyPromote existing contentInvite to eventsAnnounce a new feature, product, or serviceShow customers you careDelivering your personalized videoDont forget about the post-click landing pageEngage viewers better with video personalization Every experienced marketer knows that video is one of the top advertising m...

May 15, 2019
Google Display & Video 360 adds more tools to streamline cross-screen TV buys

The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying. Please visit Marketing Land for the full article.

May 15, 2019
5G won't solve ad-supported video's playback issues

If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers arent getting their moneys worth. Please visit Marketing Land for the full article.

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