Friday Oct 5, 2018

blog.hubspot.com

How to Create

an Effective Snapchat

Ad: An Experiment

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue…
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By kamil@fourtytwo.agency (Kamil Rextin)
blog.hubspot.com

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It's no question Snapchat is a popular platform -- in the U.S.

alone, 78% of 18-24 year olds use the app. But there's less information out there regarding the effectiveness of Snap Ads. Before I started building campaigns in Snap Ads, I had this notion that I needed to design custom creative ads th....

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