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published on thewrap.com

February 22 2019

How Digital Video Publishers Are Racing to Take Advantage of Connected TV’s Growth in Popularity

Author

Matt Lopez

Summary

Digital brands are learning that while mobile is still a great place to reach a lot of eyeballs, consumers are spending more time and longer periods of that time streaming video content on their connected TVs (CTV). Conviva estimates that CTVs had a 148 percent growth in plays last year, outpacing mobile, which saw a more modest 94 percent growth. (...)
read on thewrap.com

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