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published on blog.startupprofessionals.com

February 24 2019

Viral Marketing And Word-of-Mouth Require Investment

Author

MartinZwilling

Summary

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using viral marketing, which costs nothing. The founder explains that the product is so buzz-worthy that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. (...)
read on blog.startupprofessionals.com

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