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March 5 2019

Cold Emails: Can They Work, Or Are They Just Spam?


Rimma Sytnik


Cold emails are unsolicited emails sent to previously uncontacted recipients. The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisanceone reason why U.S. workers spend 3.2 hours checking their work email each day. Why would anyone want to use cold email? Because, when done well, it can work. (...)
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