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published on digiday.com

March 13 2019

Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Author

Sahil Patel

Summary

With ad costs going up on Facebook, publishers have been rethinking their branded content distribution strategies and, in some cases, looking for alternative sources of distribution.The key hits: Costs for paid video distribution on Facebook has more than doubled year over year, stemming from Facebooks decision to prioritize user posts as well as more buyers in Facebooks marketplace. (...)
read on digiday.com

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