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published on appleworld.today

April 13 2019

There’s a massive consumer shift toward streaming video services

Author

Dennis Sellers

Summary

OpenX has announced the findings of a nationwide surveyconducted by The Harris Poll, showing a massive consumer shift toward OTT/streaming video content consumption is well underway.OTT stands for over-the-top and refers to content providers that distribute streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content. (...)
read on appleworld.today

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