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published on

April 17 2019

How guaranteed video completion frees buyers to focus on optimization


AppNexus, a Xandr company


by Lynn Chealander, director, product management, AppNexus, a Xandr company When you think about it, marketing campaigns and big Hollywood studios arent so different from each other. Allow us to explain. Imagine you work for a film studio and your latest project isnt doing too well in test screenings. (...)
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