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published on marketingland.com

April 19 2019

Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

Author

Greg Sterling

Summary

Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV inventory.' The post Why Netflix may have to introduce ads and how TV is becoming a programmatic medium appeared first on Marketing Land. Please visit Marketing Land for the full article.
read on marketingland.com

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