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published on businessinsider.com

May 2 2019

YouTube wants to prove that its platform works better than TV to reach millions of people quickly

Author

Lauren Johnson

Summary

YouTube plans to reiterate its pitch for advertisers to move TV money into digital during its annual Brandcast presentation May 2. YouTube is sharing results of a recent test with the Google Pixel 3 phone to show it can reach a target audience faster than TV. (...)
read on businessinsider.com

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