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published on marketingland.com

May 13 2019

Here’s why truth in brand storytelling matters

Author

Rachel Benner and Hannah Post

Summary

Everlane and The New York Times remind us that a call-to-action has to deliver on the story youre sharing while Patagonia's commitment to sustainability resonates with their customers. The post Heres why truth in brand storytelling matters appeared first on Marketing Land. Please visit Marketing Land for the full article.
read on marketingland.com

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