For a time, Facebook was the only social network that businesses had to bother with. Then, YouTube blew up. Twitter became big.
Influencer marketing made Instagram a must. Social media may have splintered, but brands remain heavily invested in the biggest networks. According to Hootsuites 2018 Global Barometer Report, 98 percent of B2C companies use Facebook. Facebooks user base, however, has declined by 15 million since 2017, particularly due to the 12- to 34-year-old demographic moving to niche platforms.....
