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June 3 2019

Inside One Agency’s Formula For Making Social Videos Go Viral


Alison Weissbrot


When nutritional supplement company Transparent Labs ran a video on social media as its first-ever marketing campaign, it didnt expect to go viral. But the five-minute video raked in 21 million views and 18,000 shares across social media, translating to a 4:1 return on ad spend. Through the campaign, Transparent Labs was able to grow... (...)
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