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June 12 2019

Videos most engaging in-app ad formats, study finds


Shawn Lim


A new study on in-app ad pricing and performance has found that the average click-through rates (CTR)of in-app video ads are 7.5 times higher than display ads. In-app videos are often full screen, which means their viewability rates also tend to be much higher than smaller display formats. (...)
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