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June 17 2019

5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)


Katie Martell


Apathy is a lack of interest, enthusiasm, or concern. It is synonymous with indifference. For B2B sales, apathy is a deal-killer. For B2B marketing, apathy is a non-starter. Apathy may just be one of the greatest threats facing any B2B organization. (...)
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