Monday Jun 24, 2019

techbizvideo.com

What makes

trusted video content?

Two out of three B2B buyers strongly agree that the use of more data and research would improve the quality of the…
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By Bruce McKenzie
techbizvideo.com

Two out of three B2B buyers strongly agree that the use of more data and research would improve the quality of the content provided by vendors, according to Demand Gen Report data. Theres plenty of other research to support the common-sense notion that buyers will prefer content the feels authoritative and trustworthy over content thats sales-y. Case studies are rated the most valuable form of content for the B2B buyer twice as valuable as blog posts.

That doesnt mean that blogs arent valuable but it do....

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