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June 27 2019

How Atoms used video to launch their brand


Aleksa Brown


Its not every day you launch a business with a waitlist of 40,000 customers eager to get their hands on your product. But for the Brooklyn-based shoe company, Atoms, thats exactly what happened when they opened shop this past May. Founded by Waqas Ali and Sidra Qasim, Atoms offers a unique value prop: minimalist shoes that actually fit. (...)
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