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published on skift.com

July 12 2019

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Author

Dennis Schaal, Skift

Summary

A screenshot from Momondo's The World Piece video in which some 60 participants create an interwoven tattoo. MomondoSkift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. (...)
read on skift.com

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