Wednesday Jul 17, 2019

blog.hubspot.com

A Simple Guide

to Marketing ROI

[Formula & Examples]

Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting…
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By pbump@hubspot.com (Pamela Bump)
blog.hubspot.com

Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something's profitability, many marketers look at ROI -- or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it.

Ever wonder why we never saw a third sequel to the Jim Carrey classic, Bruce Almighty? One major reason could be the disastrous ROI of 2007's Evan Alm....

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