Tuesday Jul 23, 2019

business2community.com

Top 5 Tips

For Creating The

Perfect Video Brief

Bokskapet / Pixabay There are some strong commercial reasons to get the briefing process right. A business with a 1m…
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By George Shipley
business2community.com

Bokskapet / Pixabay There are some strong commercial reasons to get the briefing process right. A business with a 1m budget could lose 183,000 in sales* by wasting just two months on ineffective briefing and multiple rounds of creative. Naturally getting the brief right is not only important but vital if youre going to maximize your budget.

Lets begin with a quote from Debbie Morrison former director of ISBA, the organization representing 3,000 UK brands on the importance of the brief: The brief is the m....

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