We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails.But once youve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle? And how can you continue to add a personal touch while also making go....
