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published on marketinginsidergroup.com

July 31 2019

Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Author

Tiffany Delmore

Summary

Theres no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldnt deter marketers from investing in its ads. (...)
read on marketinginsidergroup.com

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