Thursday Aug 1, 2019

marketinginsidergroup.com

Why Facebook’s Video

Metric Inflation Issue

Shouldn’t Deter Marketers

Theres no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an…
image
By Tiffany Delmore
marketinginsidergroup.com

Theres no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldnt deter marketers from investing in its ads. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the [] The post Why Facebooks Video Metric Inflation Issue Shouldnt Deter Marketers appeared first on Marketing Insider Group..

The curated content published in the news section is provided as-is. Videocide is not associated with, and neither endorse, promote or profit from the businesses or authors that publish the referenced web content. Use at your own risk.
Videocide.com is a service provided by Codecide, a company located in Chicago, IL USA.