I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyers journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages. These newer extensions are available for any video ad using the TrueView in stream model.
Here, Ill show you why call-to-action extensions are important, how to set them up, and strategies to use ....
