Friday Aug 9, 2019

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IDEO:

Shape Launch Video

The international design and consulting firm IDEO reached out to BIEN from their San Francisco office with a…
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By ivan
adsoftheworld.com

The international design and consulting firm IDEO reached out to BIEN from their San Francisco office with a challenging project: help them create a marketing video for the launch of Shape, their new collaboration product. IDEO is working to solve huge global challenges, so they wanted the Shape video to reflect their current initiativesthe future of automobility. To highlight how Shape works, we used the story of Ari and how she used a proven framework to solicit ideas, ga....

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