Friday Aug 9, 2019

adage.com

2020: When marketers will

either win or

be left behind in TV

More than half (52 percent) of internet users subscribe to at least one over-the-top (OTT) media service, according to…
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By Brody O'Harran
adage.com

More than half (52 percent) of internet users subscribe to at least one over-the-top (OTT) media service, according to OpenX's "2019 Consumer OTT Report." Its an active and important part of consumers daily media consumption. And it must be equally important to marketers going into 2020, or they will be left behind. In addition to raw usage numbers, there are some additional statistics that show how OTT penetrates differently than just the presumptive millennial watching on a 65 TV at home.....

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