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published on adage.com

August 8 2019

2020: When marketers will either win or be left behind in TV

Author

Brody O'Harran

Summary

More than half (52 percent) of internet users subscribe to at least one over-the-top (OTT) media service, according to OpenX's "2019 Consumer OTT Report." Its an active and important part of consumers daily media consumption. And it must be equally important to marketers going into 2020, or they will be left behind. (...)
read on adage.com

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