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published on digiday.com

August 8 2019

How radio and audio giants are trying to solve podcasting’s discoverability problem

Author

Max Willens

Summary

Over the past year, audio platforms including iHeartRadio, Pandora and Spotifyhave been buying their way into the podcast space. Now they are trying to figure out if their promotional muscles can help solve one of the formats longest-standing problems: Discovery. (...)
read on digiday.com

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