Video Influencer Marketing Fires-Up Brand Visibility: Here How! . This is an old trick, but the twist in a new way is that the celebrities are common people who gathered success on numerous social media channels overnight by reeling in a huge pool of audience hooked on to their interesting content. His series of videos fetched him at one point a whopping 27 million subscribers, i.
e. , double the views of a movie trailer. The idea of collaboration here is clear; a celebrity tying hands with a company and produces content that intrigues the audience till the last scene. Unlike the conventional known-faced celebrities, influencers can go anywhere and also are not obligated to follow the diplomatic thinking (unless the topic is sensitive) while making content. How to work as influencer?.