Sunday Aug 18, 2019

vidyard.com

Pack 1,000 Years of

Storytelling Punch into

Your Next Sales Video

Storytelling has become synonymous with selling. Why? People respond to stories. Theyre more engaging than a string of…
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By Guest Writer
vidyard.com

Storytelling has become synonymous with selling. Why? People respond to stories. Theyre more engaging than a string of facts, and our brains are wired to respond to Storytelling formats.

Consider that billions of people around the world have seen Star Wars. Millions of kids pretend to be Luke Skywalker in their backyards. They dont practice tabulating spreadsheets or selling stocksthey fight lightsaber battles, imagining themselves as the hero. Imagine, then, the power of making your prospects the hero in....

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