Thursday Aug 22, 2019

commoncraft.com

What's Better

for Persuasion -

Stories or Facts?

What Better for Persuasion - Stories or Facts? . Some of my days at Common Craft are spent writing scripts for our…
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By leelefever
commoncraft.com

What Better for Persuasion - Stories or Facts? . Some of my days at Common Craft are spent writing scripts for our videos. I think it the most important part of my job because the script is where the explanation comes to life and I enjoy every minute of it.

I often use stories or narratives to explain the big ideas in a video by following a character as they learn a new subject or concept. 'Recently, I found research (based on three studies) that sheds light on the role of stories and facts in the context of persuasion. The basic question the researchers, Rebecca J. Krause and Derek D. Rucker, hoped to answer was this: If someone is trying to persuade or influence others, should they use a story or stick to the facts?.

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