Image SourceIf you want to build your Gen Z customer base, then read on to learn the five ways you can successfully tweak your digital marketing strategy to tailor it for this younger audience. Collaborating with vloggers, Red Bull regularly posts active lifestyle videos with everything from skydiving over Lake Tahoe to base jumping the Italian Alps. Never do these videos ever show a can of Red Bull, but the You Tube channel hints that if you buy the products, you too will have the drive and energy to travel the world, doing all of those adventurous, crazy things the vloggers do.
The top influencers of 2019 are Cristiano Ronaldo, Ariana Grande and Selena Gomez, but for the majority of brands, collaborating with a celebrity is highly unlikely--and that not a bad thing. While….