Brand Video Breakdown: Why Third Love Online Bra Commercials are a Hit With Women. Brand Video Breakdown: Why Third Love Online Bra Commercials are a Hit With WomenThe lingerie industry is worth 13 billion in the United States alone, and with so many enormous names out there, it can be hard to break into it. Though they had a superior product to a large majority of what was out there, it was their advertising that helped them skyrocket to popularity so that people would give them a chance to find out exactly how great it was.
The Brand: Third LoveThird Love co-founders were tired of owning a ton of expensive bras that were cheaply made and did not fit, even though they were the right size. The StrategyA big part of Third Love strategy has been to use video marketing to spread brand….