Since December 2018, the sales team at Babel Quest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? We have seen an incredible response rate! But do not take our word for it: Using video in the sales process led to a 4x increase in opportunities for Hub Spot. And when Trend Scout overhauled their sales strategy and added video to their process, it led to a 400% lift in new business. 'The Sales Team Has not Got Time for Video'The most common misconception about video is that it has to be perfectly crafted: No stumbling over words, no mistakes.