Friday Aug 30, 2019

business2community.com

Event Videos 101: How to

Take Your Conference

Content to the Next Level

Whether you are promoting a conference your company is hosting or your participation in a major industry event, video…
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By Ian Servin
business2community.com

Whether you are promoting a conference your company is hosting or your participation in a major industry event, video should play a large role in your marketing strategy. Create segment-specific videosYour target audience is likely made up a variety of personas in different industries--and it important to remember that each of these segments wants to go to a particular event for different reasons. For instance, if you know your keynote speaker is going to make a joke at a certain point in her presentation, you can instruct the camera operators to do an audience |reaction shot| at this time.

For instance, if you know your keynote speaker is going to make a joke at a certain point in her presentation, you can instruct the camera operators to do an audience |reaction shot| at this time. One….

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